"Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving." This would be the blossoming storefront advertisement category. As fast as storefronts can become vacant, they can just as fast be replaced by ads. First thought of as the poor mans way of advertising it is now becoming the smart mans way.
Advertisements for Intel have capitalized on the bankruptcies of stores like the Disney Store and elsewhere, barren storefronts have been replaced by ads for such companies as Nestea, Snickers and Delta Airlines.
“All you have to do is walk out
the door for lunch and notice the number of vacant storefronts — and they tend to be in prime areas, in major thoroughfares, and they’re unused space — so why not get in there and put a message in there?” said Peter Sherman, the managing director of BBDO West, San Francisco, part of the Omnicom Group."
In the economy today, with the recession and all I find this form of advertising to be a very bRiGht idea! Not only advertises and showcases the product but it cuts costs as well. It ultimately gets the job DONE!
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